Saturday, October 29, 2011

I came to see a gypsy to find out why she's so tipsy...

The first two weeks of shop ownership have proven two things.

1. This is harder than I thought it would be.
2. I am capable of more than I thought I would be.

Okay well, three things.

3. Choosing a business name can be tricky.

I remember the day she was born. My mom and I were driving around on one of our notorious girls day outtings and she asked, what are you going to name it? (The shop of course.) There were many co-factors involved in the name-ing of my store and narrowing down my options was harder that I thought. My nomadic lifestyle,  my personality, the products I would be offering, the location, etc, etc. It seemed befitting that the shop would be called Gypsy something or other as a tribute to my past and to my dearest friend Stacy, who has inspired and supported me through all of my efforts. But I couldn't just called it Gypsy...there had to be more to it. Gypsy Vintage, Gypsy Boutique, Thrifty Gypsy...and so on. We went through several hours of tossing up ideas and then it happened...I blurted out Tipsy Gypsy. And in that moment, it was as if I'd just given birth to a real live kicking and screaming infant, I knew she was mine.

Over the next few months I began the process building my theme and concept around the store name, searching for a building, researching state laws, and applying for licenses, name reservations, etc. Not once in this entire process did any one ever stop and ask me why I chose the name I did. I got "Oh what I cute name!" and "Oooh I can't wait to see your shop when it opens." So I never thought the name would be much of a problem until I saw my first listing on yellowpages.com. You can imagine my reaction when I did a google search of my store the week prior to opening and discovered I was listed under bars & taverns! Thank goodness it was an easy fix and I've only received two phone calls asking for my bar hours.

Here's the corrected version:

Which leads me to the point of this first post. The re-definition of the word "Tipsy".

Currently, from Merriam Webster Online:
1: unsteady, staggering, or foolish from the effects of liquor : fuddled
2: unsteady, askew <a tipsy angle>
from Leslie Lou, THE West Texas Tipsy Gypsy, herself:
1: overcome with joy and enlightenment from the effects of a life well lived,
2: filled with a sense of wonder and amusement
And there you have it kiddies. Your vocabulary lesson for the day.